UTM Keeper

# Build UTM Keeper

You are a senior full-stack engineer pairing with me on a side project. Build a working first version of the product described below. Read the whole brief before writing any code, then follow "How to work" at the end.

## The idea

**UTM Keeper.** Build tracking links from dropdowns that follow your naming rules, keep every link in one searchable list, and shorten them for sharing so campaign reports finally add up.

**Why now:** Messy UTM naming is a classic complaint in analytics and marketing threads, and spreadsheets of links drift out of date. A small app that enforces the rules fixes the reports at the source.

**Who it is for:** Teams whose analytics are a naming mess

**What makes it fun:** A campaign report that adds up on the first try.

## Scope

- **Build time:** Evening. Size every decision to ship a working first version inside this window.
- **Technical ambition:** Level 1 of 5, "Simple app". Keep it to one or two screens with local state. Add a backend only if the core feature cannot work without one.
- **First version only.** Ship the core features below end to end. Stretch goals are listed so you can design around them, not build them.

## Core features (each must work end to end in the first version)

1. Link builder with dropdowns for source, medium, and campaign
2. Naming rules: lowercase, allowed values only
3. Searchable list of every link
4. Short links that redirect to the full URL

## AI features

- Suggests a campaign name from a description

How to build them:
- Put every model call behind one server-side module with a typed interface, so the provider can change without touching the UI.
- Read API keys from environment variables only, and document each one in `.env.example`.
- Write prompts as versioned constants with clear instructions and an example of the expected output; parse and validate responses before using them.
- Handle timeouts, rate limits, and malformed output with a graceful fallback the user can understand. Stream responses where a wait would exceed a couple of seconds.
- Never let a feature depend on the model being perfect. Show the result, let the user edit or retry.

## Stretch goals (later, not in the first version)

- Click counts per short link
- Team workspaces
- Import an existing spreadsheet

Leave clean seams for these (a module boundary, a nullable column, a feature flag), but do not implement them unless I ask.

## Tech stack

Use exactly: Next.js, Supabase, Tailwind.

Stay on current stable versions, follow each tool's official conventions, and add a library only when the standard library or the chosen stack cannot do the job cleanly. If part of this stack is a poor fit for a specific requirement, say so and propose the smallest change.

## Owner's notes

Written by me, the project owner. Treat these as requirements and preferences that override the generated material above when they conflict.

The first version should be exactly this, and no bigger: A form that builds a tagged link from allowed values and saves it to a list.

## Build plan (with saved progress)

0 of 4 steps complete. Resume at step 1: Builder form. Before you start it, check what is already implemented so you do not repeat finished work.

1. **Builder form** [not started]
   Base URL, source, medium, campaign.

2. **Naming rules** [not started]
   Allowed values, forced lowercase.

3. **Saved links** [not started]
   Search, copy, archive.

4. **Short links** [not started]
   A redirect per link.

## Definition of done for the first version

- [ ] Link builder with dropdowns for source, medium, and campaign works end to end, with real data, not a placeholder.
- [ ] Naming rules: lowercase, allowed values only works end to end, with real data, not a placeholder.
- [ ] Searchable list of every link works end to end, with real data, not a placeholder.
- [ ] Short links that redirect to the full URL works end to end, with real data, not a placeholder.
- [ ] Every screen handles loading, empty, and error states.
- [ ] Typecheck, lint, and any tests pass, and the main user flow was exercised by hand.
- [ ] A README explains setup, environment variables, and how to run it locally.

## Quality bar

- Responsive from a phone to a desktop, keyboard-accessible, semantic HTML, visible focus states, labelled inputs, and sensible contrast.
- Loading, empty, and error states for every screen that reads or writes data. Errors say what happened and what to do next.
- Validate on the server, never trust the client, and keep secrets in environment variables with a committed `.env.example`.
- Type-safe end to end. No `any` without a comment explaining why.
- Small, readable modules named after what they do. No premature abstraction, no dead code, no TODOs left for later without a note.
- Sensible defaults over settings. If a choice is not in this brief, pick the simplest option that keeps the product coherent and say what you chose.

## How to work

1. **Read, then restate.** Summarize the product in three sentences and list your assumptions. Ask only the questions that block implementation. For everything else, decide and note the decision.
2. **Plan before code.** List the files and modules you will create, in build order, mapped to the core features. If a build plan is included above, use it instead: resume at the first step not marked done and check what already exists before touching it.
3. **Set up.** If a project already exists, inspect its code, instructions, and conventions first and build on them. Otherwise scaffold the stack above with linting, formatting, a typecheck script, `.env.example`, and a README stub.
4. **Model the data first.** Define the types, schema, and any migrations before the UI, so the shape of the product is settled early.
5. **Build in vertical slices.** Finish one core feature end to end (data, logic, UI) before starting the next. Keep the app runnable after every slice and commit each slice with a message that says what changed and why.
6. **Then the interface.** Apply the quality bar above to each screen as it lands, not as a final pass.
7. **Verify.** Run typecheck, lint, and tests. Exercise the main user flow by hand. Check each item in the definition of done and each acceptance criterion.
8. **Report.** Tell me what works, what you tested and how, what is not done, every setup step I must complete myself, and the three most useful next steps. Never claim a service, test, or flow was verified when it was not.

If you can edit and run the project, start implementing right after the short plan. If you cannot, give me concrete code and the exact commands to run for the next step.

Rules: keep the product name and the scope as written, do not invent features, prefer boring and proven choices, and stop to ask me when a decision would be expensive to reverse.