Evergreen Posts

A social post recycler app idea: re-share your best posts on a schedule. Weekend build with Next.js, Supabase and Claude API, for solo founders who post when they remember.

See the spec
Why now

Why now

Build-in-public posts are a steady theme on r/SideProject and Indie Hackers, and the common complaint is that good posts die after a day. Rewording one post three ways is now a single prompt.

The spec

The spec

A queue of your best-performing posts that come back around on a schedule, lightly reworded each time, so your feed keeps working while you build.

Build time

WeekendBasic logic / CRUD · Level 2 of 5

Audience

Solo founders who post when they remember.

Stack

  • Next.js
  • Supabase
  • Claude API

Fun factor

Your old best post gets a second life while you sleep.

Core features

  • Library of past posts with notes on how each did
  • Evergreen queue with a posting rhythm per channel
  • Reworded variant for every repeat so it never reads as a copy
  • Calendar view of what goes out this week

AI features

  • Rewrites a post in the same voice without repeating lines
  • Flags posts that are dated and should not be recycled

Stretch goals

  • Direct posting to X and LinkedIn
  • Pull engagement numbers automatically
  • Thread and carousel formats

First version

Paste in ten posts, pick a rhythm, and get a week of reworded posts you copy out by hand.

Build plan

Build plan

4 milestones, in the order you would build them. Saved ideas get this plan with checkboxes and notes.

Post libraryText, channel, date, and a notes field.
Start here
Queue and rhythmWhich posts repeat, and how often.
Reworded variantsOne rewrite per repeat, kept in the voice.
Week view and deployCopy out Monday to Friday in one go.
The build prompt

The build prompt

Paste this into ChatGPT, Claude, Codex, or Cursor, then build the first version before anything else.

evergreen-posts.prompt.md
# Build Evergreen Posts

You are a senior full-stack engineer pairing with me on a side project. Build a working first version of the product described below. Read the whole brief before writing any code, then follow "How to work" at the end.

## The idea

**Evergreen Posts.** A queue of your best-performing posts that come back around on a schedule, lightly reworded each time, so your feed keeps working while you build.

**Why now:** Build-in-public posts are a steady theme on r/SideProject and Indie Hackers, and the common complaint is that good posts die after a day. Rewording one post three ways is now a single prompt.

**Who it is for:** Solo founders who post when they remember

**What makes it fun:** Your old best post gets a second life while you sleep.

## Scope

- **Build time:** Weekend. Size every decision to ship a working first version inside this window.
- **Technical ambition:** Level 2 of 5, "Basic logic / CRUD". A few screens over a simple data model with create, read, update, and delete. One lightweight persistence layer, no heavy infrastructure.
- **First version only.** Ship the core features below end to end. Stretch goals are listed so you can design around them, not build them.

## Core features (each must work end to end in the first version)

1. Library of past posts with notes on how each did
2. Evergreen queue with a posting rhythm per channel
3. Reworded variant for every repeat so it never reads as a copy
4. Calendar view of what goes out this week

## AI features

- Rewrites a post in the same voice without repeating lines
- Flags posts that are dated and should not be recycled

How to build them:
- Put every model call behind one server-side module with a typed interface, so the provider can change without touching the UI.
- Read API keys from environment variables only, and document each one in `.env.example`.
- Write prompts as versioned constants with clear instructions and an example of the expected output; parse and validate responses before using them.
- Handle timeouts, rate limits, and malformed output with a graceful fallback the user can understand. Stream responses where a wait would exceed a couple of seconds.
- Never let a feature depend on the model being perfect. Show the result, let the user edit or retry.

## Stretch goals (later, not in the first version)

- Direct posting to X and LinkedIn
- Pull engagement numbers automatically
- Thread and carousel formats

Leave clean seams for these (a module boundary, a nullable column, a feature flag), but do not implement them unless I ask.

## Tech stack

Use exactly: Next.js, Supabase, Claude.

Stay on current stable versions, follow each tool's official conventions, and add a library only when the standard library or the chosen stack cannot do the job cleanly. If part of this stack is a poor fit for a specific requirement, say so and propose the smallest change.

## Owner's notes

Written by me, the project owner. Treat these as requirements and preferences that override the generated material above when they conflict.

The first version should be exactly this, and no bigger: Paste in ten posts, pick a rhythm, and get a week of reworded posts you copy out by hand.

## Build plan (with saved progress)

0 of 4 steps complete. Resume at step 1: Post library. Before you start it, check what is already implemented so you do not repeat finished work.

1. **Post library** [not started]
   Text, channel, date, and a notes field.

2. **Queue and rhythm** [not started]
   Which posts repeat, and how often.

3. **Reworded variants** [not started]
   One rewrite per repeat, kept in the voice.

4. **Week view and deploy** [not started]
   Copy out Monday to Friday in one go.

## Definition of done for the first version

- [ ] Library of past posts with notes on how each did works end to end, with real data, not a placeholder.
- [ ] Evergreen queue with a posting rhythm per channel works end to end, with real data, not a placeholder.
- [ ] Reworded variant for every repeat so it never reads as a copy works end to end, with real data, not a placeholder.
- [ ] Calendar view of what goes out this week works end to end, with real data, not a placeholder.
- [ ] Every screen handles loading, empty, and error states.
- [ ] Typecheck, lint, and any tests pass, and the main user flow was exercised by hand.
- [ ] A README explains setup, environment variables, and how to run it locally.

## Quality bar

- Responsive from a phone to a desktop, keyboard-accessible, semantic HTML, visible focus states, labelled inputs, and sensible contrast.
- Loading, empty, and error states for every screen that reads or writes data. Errors say what happened and what to do next.
- Validate on the server, never trust the client, and keep secrets in environment variables with a committed `.env.example`.
- Type-safe end to end. No `any` without a comment explaining why.
- Small, readable modules named after what they do. No premature abstraction, no dead code, no TODOs left for later without a note.
- Sensible defaults over settings. If a choice is not in this brief, pick the simplest option that keeps the product coherent and say what you chose.

## How to work

1. **Read, then restate.** Summarize the product in three sentences and list your assumptions. Ask only the questions that block implementation. For everything else, decide and note the decision.
2. **Plan before code.** List the files and modules you will create, in build order, mapped to the core features. If a build plan is included above, use it instead: resume at the first step not marked done and check what already exists before touching it.
3. **Set up.** If a project already exists, inspect its code, instructions, and conventions first and build on them. Otherwise scaffold the stack above with linting, formatting, a typecheck script, `.env.example`, and a README stub.
4. **Model the data first.** Define the types, schema, and any migrations before the UI, so the shape of the product is settled early.
5. **Build in vertical slices.** Finish one core feature end to end (data, logic, UI) before starting the next. Keep the app runnable after every slice and commit each slice with a message that says what changed and why.
6. **Then the interface.** Apply the quality bar above to each screen as it lands, not as a final pass.
7. **Verify.** Run typecheck, lint, and tests. Exercise the main user flow by hand. Check each item in the definition of done and each acceptance criterion.
8. **Report.** Tell me what works, what you tested and how, what is not done, every setup step I must complete myself, and the three most useful next steps. Never claim a service, test, or flow was verified when it was not.

If you can edit and run the project, start implementing right after the short plan. If you cannot, give me concrete code and the exact commands to run for the next step.

Rules: keep the product name and the scope as written, do not invent features, prefer boring and proven choices, and stop to ask me when a decision would be expensive to reverse.

How to use

  1. Copy the prompt above.
  2. Open ChatGPT, Claude, or your AI editor and paste it into a new conversation.
  3. Build milestone one, run it, then move to the next. Add stretch goals only after the first version works.

Want ideas built around you instead? Generate four from your own interests, time, and stack.

Frequently asked questions

FAQ

Frequently asked questions

Answers on what Evergreen Posts is, how to build it, and where example ideas come from.

Similar ideas

Similar to Evergreen Posts

More marketing ideas, then a few from other categories.

Generate your own

Ready to generate yours?

Four ideas per round, shaped by your interests, skill level, and how much time you have.