Waitlist Kit
A waitlist landing page app idea: a launch page with a referral waitlist. Weekend build with Next.js, Supabase and Resend, for makers getting ready to launch.
Why now
Pre-launch waitlists show up in most Product Hunt launch write-ups, and referral queues are a common ask on r/startups. The pieces are small enough to own instead of renting.
The spec
A one-page launch site with a waitlist where every signup gets a referral link and a place in line, so early fans bring the next ones.
Build time
WeekendBasic logic / CRUD · Level 2 of 5Audience
Makers getting ready to launch.
Stack
- Next.js
- Supabase
- Resend
Fun factor
Watching strangers race each other up your waitlist.
Core features
- Landing page with headline, image, and email signup
- Referral link per signup with a live place in line
- Leaderboard of top referrers
- Export of the list when you launch
AI features
- Writes three headline and subhead options from a one-line pitch
Stretch goals
- Rewards at referral milestones
- Launch-day email to the whole list
- A/B test two headlines
First version
A landing page that saves emails, gives each one a referral link, and shows its place in line.
Build plan
4 milestones, in the order you would build them. Saved ideas get this plan with checkboxes and notes.
The build prompt
Paste this into ChatGPT, Claude, Codex, or Cursor, then build the first version before anything else.
# Build Waitlist Kit You are a senior full-stack engineer pairing with me on a side project. Build a working first version of the product described below. Read the whole brief before writing any code, then follow "How to work" at the end. ## The idea **Waitlist Kit.** A one-page launch site with a waitlist where every signup gets a referral link and a place in line, so early fans bring the next ones. **Why now:** Pre-launch waitlists show up in most Product Hunt launch write-ups, and referral queues are a common ask on r/startups. The pieces are small enough to own instead of renting. **Who it is for:** Makers getting ready to launch **What makes it fun:** Watching strangers race each other up your waitlist. ## Scope - **Build time:** Weekend. Size every decision to ship a working first version inside this window. - **Technical ambition:** Level 2 of 5, "Basic logic / CRUD". A few screens over a simple data model with create, read, update, and delete. One lightweight persistence layer, no heavy infrastructure. - **First version only.** Ship the core features below end to end. Stretch goals are listed so you can design around them, not build them. ## Core features (each must work end to end in the first version) 1. Landing page with headline, image, and email signup 2. Referral link per signup with a live place in line 3. Leaderboard of top referrers 4. Export of the list when you launch ## AI features - Writes three headline and subhead options from a one-line pitch How to build them: - Put every model call behind one server-side module with a typed interface, so the provider can change without touching the UI. - Read API keys from environment variables only, and document each one in `.env.example`. - Write prompts as versioned constants with clear instructions and an example of the expected output; parse and validate responses before using them. - Handle timeouts, rate limits, and malformed output with a graceful fallback the user can understand. Stream responses where a wait would exceed a couple of seconds. - Never let a feature depend on the model being perfect. Show the result, let the user edit or retry. ## Stretch goals (later, not in the first version) - Rewards at referral milestones - Launch-day email to the whole list - A/B test two headlines Leave clean seams for these (a module boundary, a nullable column, a feature flag), but do not implement them unless I ask. ## Tech stack Use exactly: Next.js, Supabase, Resend. Stay on current stable versions, follow each tool's official conventions, and add a library only when the standard library or the chosen stack cannot do the job cleanly. If part of this stack is a poor fit for a specific requirement, say so and propose the smallest change. ## Owner's notes Written by me, the project owner. Treat these as requirements and preferences that override the generated material above when they conflict. The first version should be exactly this, and no bigger: A landing page that saves emails, gives each one a referral link, and shows its place in line. ## Build plan (with saved progress) 0 of 4 steps complete. Resume at step 1: Landing page and signup. Before you start it, check what is already implemented so you do not repeat finished work. 1. **Landing page and signup** [not started] Headline, image, one email field. 2. **Referral links and positions** [not started] Each referral moves you up the line. 3. **Confirmation email** [not started] Your link and your place, sent on signup. 4. **Export and launch** [not started] Download the list the day you ship. ## Definition of done for the first version - [ ] Landing page with headline, image, and email signup works end to end, with real data, not a placeholder. - [ ] Referral link per signup with a live place in line works end to end, with real data, not a placeholder. - [ ] Leaderboard of top referrers works end to end, with real data, not a placeholder. - [ ] Export of the list when you launch works end to end, with real data, not a placeholder. - [ ] Every screen handles loading, empty, and error states. - [ ] Typecheck, lint, and any tests pass, and the main user flow was exercised by hand. - [ ] A README explains setup, environment variables, and how to run it locally. ## Quality bar - Responsive from a phone to a desktop, keyboard-accessible, semantic HTML, visible focus states, labelled inputs, and sensible contrast. - Loading, empty, and error states for every screen that reads or writes data. Errors say what happened and what to do next. - Validate on the server, never trust the client, and keep secrets in environment variables with a committed `.env.example`. - Type-safe end to end. No `any` without a comment explaining why. - Small, readable modules named after what they do. No premature abstraction, no dead code, no TODOs left for later without a note. - Sensible defaults over settings. If a choice is not in this brief, pick the simplest option that keeps the product coherent and say what you chose. ## How to work 1. **Read, then restate.** Summarize the product in three sentences and list your assumptions. Ask only the questions that block implementation. For everything else, decide and note the decision. 2. **Plan before code.** List the files and modules you will create, in build order, mapped to the core features. If a build plan is included above, use it instead: resume at the first step not marked done and check what already exists before touching it. 3. **Set up.** If a project already exists, inspect its code, instructions, and conventions first and build on them. Otherwise scaffold the stack above with linting, formatting, a typecheck script, `.env.example`, and a README stub. 4. **Model the data first.** Define the types, schema, and any migrations before the UI, so the shape of the product is settled early. 5. **Build in vertical slices.** Finish one core feature end to end (data, logic, UI) before starting the next. Keep the app runnable after every slice and commit each slice with a message that says what changed and why. 6. **Then the interface.** Apply the quality bar above to each screen as it lands, not as a final pass. 7. **Verify.** Run typecheck, lint, and tests. Exercise the main user flow by hand. Check each item in the definition of done and each acceptance criterion. 8. **Report.** Tell me what works, what you tested and how, what is not done, every setup step I must complete myself, and the three most useful next steps. Never claim a service, test, or flow was verified when it was not. If you can edit and run the project, start implementing right after the short plan. If you cannot, give me concrete code and the exact commands to run for the next step. Rules: keep the product name and the scope as written, do not invent features, prefer boring and proven choices, and stop to ask me when a decision would be expensive to reverse.
How to use
- Copy the prompt above.
- Open ChatGPT, Claude, or your AI editor and paste it into a new conversation.
- Build milestone one, run it, then move to the next. Add stretch goals only after the first version works.
Want ideas built around you instead? Generate four from your own interests, time, and stack.
FAQ
Frequently asked questions
Answers on what Waitlist Kit is, how to build it, and where example ideas come from.
Similar to Waitlist Kit
More marketing ideas, then a few from other categories.
Ready to generate yours?
Four ideas per round, shaped by your interests, skill level, and how much time you have.